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Using SEO to it’s fullest potential

23 May 2016

The use of SEO is one that requires skill and tact if it is to function properly. Most people have the idea and the knowledge of search engine optimisation, but very few actually have the knowhow of how to implement the whole thing. As such, in this article we are going to look at some of the tips that both seasoned and new internet users can apply to ensure that their content is ranked among the top.

SEO in Melbourne – Getting it right

First thing you should do if you like in Melbourne and you need to sift through the multitude of great companies available, is conduct a web search using the terms “digital agency in Melbourne” and see what results you get.


Any of these front page SEO Companies will be able to get your campaign underway immediately.


To start with, if you run a WordPress site for example, they will most likely make sure that your post titles as well as the permalinks are keyword rich. As a writer, I understand the need by any other writer to title his or her article something clever, something that will attract attention. However, most of the time there is a major difference between something clever and an optimised title. Most of the search engines will always pick the first 60 characters of the title in their search, as such, it is important that you select a title that will not only attract your readers but also redirect them to your website once they search for information with regard to the topic in question. Melbourne-based Agency Epik digital only use correctly optimised titles that will not become truncated in the SERPS.

A picture is worth 1000 words; that is what we are always told. This statement is very true; however, most writers tend to forget the impact that a picture can have to the overall article. In most cases, the title of the picture is not really thought out as it is assumed that the reader will understand from the material. With regard to the pictures, it is important that you rename the picture to something descriptive. This will sort of give the general direction to which the clients will be looking. Additionally, it will be much easier to put in the keywords that will optimise the picture. Contact this company here to learn more about digital marketing.